Social changes associated with the development of new technologies stimulate democratic processes, provide a space for achieving various economic goals, as well as can affect the sphere of human functioning, including his rights and freedoms. The subject of the conducted research is to identify new regulatory areas, creating new rights of the individual. The research hypothesis is that digital identity is a right, allowing the realization of the individual's rights in the network. The right to digital identity is expressed in the right to access digital technologies, products and services. To verify this hypothesis, a review of the literature on the subject and EU acts regulating the issue of digital identity was used. It was also the intention of the author of this article to organize the conceptual area. The article attempts to define the concept of “digital identity” and to establish its relationship with such concepts as: “Internet identity”, ‘online identity’, ‘e-identity’.